Round vs. Princess

So, I've decided to tackle the issue of getting a round diamond or a princess. As a person with jewelry knowledge considering looks, and history...the Round is the BEST shape and cut to get. "Why?" you may ask. Well, here are the perks of a round:

-Rounds (if cut correctly to Ideal proportions--We here at Bellistons sell almost exclusively Ideal Cut diamonds) have the most fire and brilliance than any other cut. More sparkly for us girls!

-Rounds are classic.

-Rounds can be passed on to your children and children's children because of their classic nature. If a heart-shaped diamond had been popular with your grandma, would you want it?

Right now with diamond trends, your princess is the most popular next to the round. It's got more of a modern edge to it that a lot of brides are favoring at the moment. Got that? At the moment. Think back twenty to fifteen years ago. Many of the women who got married then most likely have a marquise shape diamond, huh? (Marquise cut is the one that looks like a rain drop, but is pointed on each end) That is, unless she was smart and got the classic round. But nowadays, we can't even sell the few marquise diamonds that we have, so we don't even keep more than two in stock. Here are some of the downsides of a princess:

-The edges of a princess are actually more vulnerable than any part of a round diamond. If the corners of that princess are hit, there is a very large chance that it will chip!

-It's a fad. In fifteen to ten years, it will most likely be out of style or nearly there.

-Princesses DON'T sparkle as much as a round.

-Princess diamonds are not necessarily square either. Good luck getting it to stay tight and secure longer than the round.

Okay, I'm not bitter against princesses. I actually really wanted one a few years ago. But now, I've been converted and I'm just trying to tell the world! What are your views?

Best Friend

Due to my Musical Theater love, I thought that this might be fun! Who knew that Marilyn Monroe could sing more than just "Happy Birthday"! :)

Find Jethro

So, last week, we just completed the competition for the Weber County "Where's Jethro." I ended up finishing all the websites by three in the afternoon....and didn't win a thing cause I didn't do it earlier in the morning. Needless to say, I was a little bummed.

Trust Issues?

With so many dishonest jewelers in the world today, it's hard for consumers to enter a jewelry store and not feel like they are in a used car dealership. So often we have customers who are uneasy about letting someone work on their loved pieces without watching every step, or young couples with no knowledge into the diamond business get caught up in what seems like a "great deal". I was recently talking about my frustrations with the lack of general public jewelry knowledge with my friend the other day as we drove to Salt Lake. She and her husband got her ring at a jewelry store at the mall, and were ripped off (I looked at it and it looked like a (K) in color when they were told it was an (E). Yikes!). She kept saying how she wished she had known all of the things that I've told her about diamonds when she bought hers. 

That's one of the things that is so great about working at Bellistons. I actually can feel confident that I am selling something that I believe in. One of the things Dean was telling me recently was that we need to get our name out into the public. People who listen to the radio know the Shane Co. ad by heart (unfortunately we have to hear it from Mr. Shane himself who is very monotone and unexcited). So without spending bajillions of dollars on radio ads, we are finding new ways to tell people about us!

For past and present customers, come in and pick up a few referral cards! You could earn hundreds of $$$ for store credit!