I recently spent a Wednesday night going around to various jewelry stores in the Ogden area and looking at what they had to offer. Without pointing fingers, one particular store was trying to sell me a diamond that was extra special—it had more facets. Without rolling my eyes, I tried to look very impressed.
There is one big reason why diamond suppliers and stores try to pass off these brilliant “multi-faceted” round stones. The secret is that they aren’t the best. So they figure they can sell more by trying to make those diamonds different.
Let’s face it, the round brilliant stone has been around for an extremely long time; hence, giving stores more impressive ways to market their duds.
As a rule, these extra facets don’t create any extra brilliance.
In fact, I read a blog entry by Maarten de Witte, one of the team members that created the Hearts of Fire diamond. According to him, research has shown that extra facets actually create less facet contrast.
This minimal contrast results in less sharply defined bright-ness, fire and sparkle.
Let’s see, the last time I checked, we wanted more sparkle from our diamonds!
I want you to imagine a one carat round diamond with a million facets on it. To me, all it looks like is a large frosted ball. More facets=less sparkle.
To get that blinding oomph that you want out of your diamond, what you should be asking from your diamond is, “Are you cut right?”
Here at Belliston Jewelry, we specialize in the Ideal Cut diamond.
When the diamond is cut to the correct proportions with the right amount of facets, what you get is the most brilliantly blazing stone you can afford.
de Witte, Maarten. "Are More Facets Better?." Aug 2009: n. pag. Web. 11 Jun 2010.
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